Paper invitations had a built-in buffer: printing, addressing and postage forced couples to start early. A digital card can go out in thirty seconds, which is exactly why many couples send it too late. Guests still need time to book flights, request leave and arrange childcare, so the schedule below works backward from your wedding date.

  1. 6 to 8 months out: send a simple save-the-date for destination weddings or weddings during public holidays.
  2. 10 to 12 weeks out: publish the full invitation with venue, time, dress code and the RSVP form switched on.
  3. 6 weeks out: send a friendly nudge to anyone who has not opened or answered.
  4. 3 to 4 weeks out: set your RSVP deadline here so you have time to confirm numbers with the caterer.
  5. 1 week out: share a short reminder with the map link and parking notes.
  6. The morning of: post the link once more in your family group chat for anyone who needs directions.

Why the RSVP deadline sits a month early

Most venues and caterers ask for a final head count between 14 and 21 days before the event. Seating charts, place cards and table plans all depend on that number. A deadline three to four weeks out leaves a week for chasing late replies without stressing your vendors.

Adjusting for local customs

  • Weddings with separate engagement and reception events: send one card per event, or one card with both times clearly listed.
  • Close family who expect a personal visit: deliver the invitation in person first, then send the link so they have the map and details on their phone.
  • Small civil ceremonies: three to four weeks of notice is usually enough.

What to include in each send

The first send should carry everything. Reminders should be short: one sentence, the date, and the link. Resist rewriting the full invitation in every message; guests will open the card if they need details.